.png)
Did you know?
Your mind and body are in constant communication?
What happens to one impacts the other, and vice versa
because everything is connected.
Body & Mental Wellness
The SCIENCE behind SELF CARE
Complete Hair Wellness Rooted in Fermentation - Just as the gut microbiome plays a vital role in maintaining overall health, the scalp microbiome is essential to strong, healthy hair. Unlike typical haircare products that can disrupt scalp balance, The Rootist is powered by patent-pending Rootbiomic Ferment™ designed to nourish, hydrate and support an ideal environment for hair to thrive, from root to tip.
ONLY QUALITY
INGREDIENTS &
STANDARDS
At The Rootist, we are dedicated to creating safe, high-quality products that you can trust. Some of our products feature a natural scent from their ingredients, while others are enhanced with carefully selected fragrances. Every fragrance we use meets the highest safety standards, adhering to both IFRA and EU regulations, and is always phthalate-free and rigorously tested for scalp safety. We also go beyond industry standards by formulating without a long list of concerning ingredients, including PTFE/PFOA, Styrene, Acrylamide, Acetaldehyde, and many more: Polyacrylamide, Acetonitrile, Methylene Chloride, Animal Fats, Oils, and Musks, Benzalkonium Chloride, Toluene, Resorcinol, Acetone, Butoxyethanol, Ethylenediaminetetraacetic Acid, Methyl Cello Solve, Methylisothiazolinone, Methylchloroisothiazolinone, Mercury, Mercury Compounds (Thimerosal) and Bisphenol A. With The Rootist products, you can feel confident knowing our products are crafted with both safety and effectiveness in mind.
AS SEEN IN
"The next viral haircare brand is here. Fermented beauty your scalp and strands will love." ~ Marie Claire
"Best of Beauty Clean Hair Care Winner: AHA & ACV Pre-Shampoo Scalp Clarifying Rinse." ~Allure
Strengthen Bundle
Designed for supercharged strengthening
& shine from root to tip
What it does
Strengthen Concentrated Shampoo: This ultra-concentrated, sulfate-free shampoo (SLS/SLES) gently cleanses, strengthens, reduces frizz, improves moisture and shine and helps roots, scalp and hair thrive.
Strengthen Concentrated Conditioner: This lightweight, peptide-infused, silicone-free conditioner pulls moisture deep into hair—instead of coating its surface—to nourish and smooth without weighing hair down.
Why you'll love it
Strong hair means less frizz, dryness and breakage, and more resilience, nourishment and shine. Our shampoo and conditioner feature a blend of Bio-peptides to target collagen and Yuzu Ceramide for intense moisture, Coconut Oil and Sodium PCA for deep nourishment, and our patent-pending Rootbiomic Ferment™, a multivitamin superfood with benefits for roots, scalp and hair, for your strongest, healthiest hair from root to tip.
Did you know?
Typical shampoos and conditioners are mostly water? We set out to make a more sustainable solution that still delivers the experience you want. That's why we replace added water with Rootbiomic Ferment™️for ultra-concentrated shampoos and conditoners that are less wasteful and more powerful.
Made without:
🚫Added Water
🚫Parabens
🚫Phthalates
🚫Mineral Oil
🚫Sulfate SLS + SLEC
🚫Silicones
What it Does:
BioBrew™ Fermented Strengthening Serum
Our lightweight leave-in for both hair and scalp. For hair, this serum spray is clinically shown to control frizz, boost shine, protect from heat, and repair damage for up to 3x stronger hair in just one use.* For scalp, this serum is microbiome-friendly, derm-tested and restores balance and hydration. 🏆 Real Simple Smart Beauty Award Winner 2024: Best Scalp Treatment!
🌿Promotes up to 3x less hair breakage* in just one use
🌿Protects hair from heat up to 450ºF / 232ºC
🌿Controls frizz for up to 72 Hours**
How to Use BioBrew
-
Shake well.
-
Spray on damp, towel-dried hair 2-3 inches from scalp to ends.
-
Average application is 3 pumps to the scalp and 3-5 pumps to the lengths of hair, depending on hair texture, density and length, Use 2-3x/week.
-
Massage scalp gently and comb through. Do not rinse. 🔥Style as usual.
Real Results
Like Kombucha for your Roots, Scalp & Hair
Eight clinically effective botanicals, responsibly sourced from around the world. Through fermentation, they become a nutrient-rich broth, delivering visible and tangible benefits to roots, scalp, and hair.
Clarify Balancing Serum for Oily Scalp
A lightweight, leave-in salicylic acid serum that gets to the root of oily scalp + hair, reducing and controlling excess oil where it starts.
What it does:
✨Reduces excess oil + refreshes the scalp ✨Helps soothe irritation
✨Lightweight serum won't weigh down hair
Why you'll love it:
Get oil under control. Excess oil–aka an oily scalp–can make clean hair look dirty, and make it harder to style. This scalp-loving serum targets and reduces excess oil, without drying out the scalp, for the ultimate balance.
It's easy.
How to use:
-
Apply 2-3x/week to clean or towel dried scalp, focusing on areas of concern, and massage thoroughly.
-
Do not rinse and style as usual.
-
Can be used morning OR night.
-
Average application is 2 full droppers, distributed evenly throughout the crown.
SHOP BUNDLES
Transformation Pack
Based on 1-2 washes per week this bundle should last you 3-6 months (some items longer than others)
All in one bundle from start to finish. Everything you need for beautiful healthy hair from scalp to ends
Fermented Essentials
Based on 1-2 washes per week this bundle should last you 6-12 months.
Perfect for those who are looking for the basics with highly concentrated shampoo/conditioner & 5 in 1 after wash serum
YOUR HAIR WILL NEVER BE THE SAME
How to use it
Due to the concentration of this formula with no added water to the product, a little goes a long way.
Pump half your usual amount of shampoo into palm.
(We recommend 1 pump for short hair and 2 pumps for medium to long hair
- adjust as needed)
Emulsify into a lather in between your hands and then massage into your scalp.
This concentrated formula is designed to do more with less, but you can always add more, if desired.
Rinse well + repeat
Note: Please keep in mind that when washing your hair it's very important to shampoo 2x, with the first wash, removing build up (so very little suds will appear) and the second wash to clean and purify (this is when the suds appear)
Follow with our concentrated conditioner to the ends of your hair avoiding the scalp - making sure again to only use a small amount, don't be fooled by thinking you need more. Use a wide tooth comb to comb the conditioner thru your hair before rinsing.
Styling after washing
After washing your hair, towel dry to remove any excess water from your hair.
Apply clarifying balance serum to your roots to prevent any oil build up between washes. You can use this after each wash, do not rinse, just massage into the scalp.
Then apply our Fermented Strengthening biobrew to the hair - shake well and spray 2-3 sprays 2-3 inches away from your scalp to ends. Massage scalp gently and style as usual.
-
Promotes up to 3x less hair breakage in just one use
-
Protects hair from heat up to 450ºF / 232ºC
-
Controls frizz for up to 72 Hours (when used in 80% humidity)
Questions at all, or need help deciding on what to grab, take my hair quiz below and I will message you directly with a recommendation